Analytics & event tracking for Rhode Island products
If marketing and product disagree on the numbers, the issue is usually instrumentation—not intent. We implement and fix Segment, Mixpanel, GA4, and first-party or server-side events so your funnels, attribution, and retention views hold up to scrutiny.
Instrumentation that survives real traffic
We define naming conventions, event properties, and identity rules up front so dashboards stay comparable quarter over quarter.
Server-side and cloud delivery (where appropriate) reduce gaps from blockers, consent modes, and single-page apps.
Tools we work with most often
Segment (Connections, Protocols, destinations), Mixpanel (projects, cohorts, governance), Google Analytics 4 (events, conversions, BigQuery export), and warehouse or reverse-ETL handoffs when you need a single source of truth.
Remote-first delivery
Discovery, implementation, and handoff happen over video, shared docs, and your toolchain—no travel required. Eastern time zone overlap keeps standups and reviews straightforward for New England teams.
Ready to talk about analytics & event tracking?
Tell us what you are trying to ship—we reply remotely, usually within one business day (Eastern).
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